Card Business Strategy & Setup
Issuing, acquiring and co-brand strategy, P&L design, product launch, and market-entry for new or under-performing card businesses.
Advisory · Cards & Payments
Cards · Payments · Digital Banking & Fintech
Three decades building and scaling card, acquiring and digital-payment businesses across Sri Lanka, East Africa, the UAE and Qatar.
I help banks, fintechs and payment providers launch, fix and grow their payments businesses — from card P&L and merchant acquiring to scheme strategy — and prepare them for an AI-driven future.
How I Help
Issuing, acquiring and co-brand strategy, P&L design, product launch, and market-entry for new or under-performing card businesses.
POS / MPOS / QR expansion, IPG and e-commerce enablement, UnionPay acquiring, and acceptance-ecosystem growth.
Visa / Mastercard / UnionPay / JCB relationships and support programs, fraud and credit risk frameworks, and regulator-aligned card operations.
Applying generative and agentic AI to card operations, service and strategy — identifying where automation creates real efficiency and edge.
Selected Results
Scaled portfolio from LKR 3.6 Bn to 10.8 Bn — and merchant turnover ~6× (LKR 13.9 Bn → 82.6 Bn) in four years.
Launched a product that created an entirely new market segment in the local industry.
Lifted acquiring volume by 300% and improved ATM uptime from 78% to 88%.
Negotiated a multi-year scheme program; led the LankaPay-UnionPay co-badged national card launch.
Clients
Geographies
Languages
Standing & Credentials
35+ years in cards & payments, currently leading the cards business at one of Sri Lanka's largest state banks.
Payment Card Industry Association of Sri Lanka — industry leadership across issuers, acquirers and processors.
Fintech & Blockchain Committee; co-drafted the national Card Operations Guidelines.
Postgraduate Diploma in Marketing — CIM, United Kingdom.
Engagement
Diagnostics, project work, and ongoing advisory retainers. Available for short overseas engagements at need.
jayanathd2@gmail.com
Mobile
+94 766 618 174
linkedin.com/in/jayanathdias
Based In
Pamunugama, Sri Lanka